LEGO has once again tapped into retro gaming nostalgia — this time with a stunningly detailed 1:1 scale replica of the classic Nintendo Game Boy. Revealed live at San Diego Comic-Con 2025, the LEGO Game Boy set delivers both a satisfying build and an impressive shelf presence, all for just $60.
With 421 pieces and two classic game cartridges included, this isn’t just another novelty set — it’s a love letter to the golden age of handheld gaming.
First Look at the LEGO Game Boy Set: Brick-Built Nostalgia
During the SDCC 2025 hands-on experience, LEGO fans were given their first in-person glimpse of the new set. The replica mirrors the look and feel of the original 1989 Nintendo Game Boy, complete with:
- A/B buttons and a classic D-pad
- Functional-looking volume and contrast sliders (they turn!)
- A working cartridge slot on the back
- Swappable lenticular “screens” showcasing gameplay from Super Mario Land and The Legend of Zelda: Link’s Awakening
Everything from the grey color scheme to the slightly textured finish feels authentically retro, even though it’s entirely made of bricks.
Buildable Cartridges Bring Classic Games to Life
One of the most delightful features is the inclusion of two buildable Game Paks — miniature LEGO cartridges representing two of the most beloved Game Boy titles of all time:
Super Mario Land
The Legend of Zelda: Link’s Awakening
Each cartridge can be “inserted” into the brick console or displayed on its own miniature stand. Even more impressive, the set comes with three interchangeable screen elements: Mario in action, a dramatic scene from Link’s adventure, and the original Game Boy boot-up screen.
These lenticular screens create the illusion of movement when tilted, adding a surprising sense of animation to the display.
A Realistic Build for Grown-Up Fans
Though it looks playful, this is not a kids’ toy. LEGO has officially rated the set for builders aged 18 and up, and for good reason. Like the LEGO NES and PAC-MAN Arcade before it, this Game Boy is meant for adults who grew up with pixelated screens and monochrome adventures.
And while you can’t actually play games on it, the tactile feeling of building your childhood console — piece by piece — is as close as you can get to playing with the past.
The Return of Brick-Based Tech Replicas
This isn’t LEGO’s first foray into nostalgic gadgets. Over the last few years, LEGO has released a growing line of tech-inspired sets, including:
- The LEGO Nintendo Entertainment System (NES) with a crank-powered TV
- The PAC-MAN Arcade Cabinet
- A 3-in-1 retro camera
- And now, the LEGO Game Boy — arguably the most iconic of them all
Each of these builds appeals to fans of retro aesthetics, physical collectibles, and display-worthy pieces that spark conversation.
When and Where to Get It
The LEGO Game Boy officially launches on October 1, 2025, but you can preorder it now from:
- LEGO.com
- Official LEGO Stores
- Select retailers and toy outlets
At just $59.99, it’s also one of LEGO’s most accessible collector sets to date.
